BTBuckets has always been one of our favorite behavioral targeting tools for Joomla websites. The plugin we developed together with the folks of BTBuckets has been extremely popular with our users too. Building awesome tools for online marketers and webdevelopers seems to come naturally to the folks of Predicta. They decided to pick it up another notch and develop something even better than BTBuckets. Siteapps was already introduced a while back. They slowly developed the tool into a useful tool to easily integrate smart features into your website, without any coding experience. During the development of Siteapps all of the cool BTBuckets features were integrated into Siteapps, making BTBuckets obsolete.

Analytics for Joomla started developing their plugins in February 2011. This was a time when Joomla 1.5 was still going strong. We were still delighted with all of the cool features this great platform had to offer. since that time, Joomla has been evolved into an even more sophisticated platform. Over the past year and a half we have seen Joomla introduce new versions like Joomla 1.6, Joomla 1.7 and 1.8. By now, we are up to Joomla 2.5.

The structure of Joomla 1.5 is of a respectable age by now. Everything still seems to work fine, but most developers have decided to upgrade their website to Joomla 2.5 by now. If you haven't done this yourself, please check out some of the cool new features of the latest version of Joomla.

Analysts, marketers and decision makers need insight into the online behavior of customers and users over periods of time and across multiple devices, while most analysis packages are based on measuring individual sessions on a single device. The engineers at Google are busy measuring visitor behavior over multiple visits and devices with  a new version of Google Analytics.

The developers of A/B testing tool Visual Website Optimizer appreciate the value of speed and accuracy. That why they have been working on making their code run faster and more reliable.

Last week they announced the official launch of their new tracking code, the asynchronous tracking code. It was already being tested in beta, but now it is recommended to use just the new code.