It takes a few simple steps to add a custom dimension to your Google Universal Analytics account. In this article we give an instruction to tell you exactly how it works.
When you add custom dimensions, you are able to add Joomla data to your Google Universal Analytics account, which is extremely valuable if you want to segment your Joomla visitors. In our example we are adding the gender of users to a custom dimension.

The development of a new online project can often be split up into multiple phases. During the introduction you are able to get your first few hundred subscribers to your website. These users are keen on getting started with your product or are just generally curious about trying new things. On an average, these first subscribers are different from the ones that subscribe after your website has been optimized and tweaked over time and has proven to be successful. The user who has subscribed to your website in the first month will have a different onboard experience than the one that subscribes after month five.

A few weeks ago Google Analytics announced some exciting new features to their popular analytics platform. One of the first new features to roll out is the possibility to import cost data into your Google Analytics account. We think this is a very important change to the Google Analytics platform. Until now, we have only been able to add data through our Google Analytics tags or other Google products like Google Adwords. We have never been able to add data from a 'foreign' source.

Last week Google announced an upgrade of their inpage analytics reports in Google Analytics. They call the update "enhanced link attribution". This update is extremely useful for all analysts who try to get a better understanding of the effectiveness of a specific page on their website.

The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are an excellent way to analyze patterns of behavior, and can provide valuable insights to Joomla web designers and online marketeers. For example, they can be used to understand if specific links on a page are used or not and by which segments of visitors. A great case would be to check how often mobile users click on specific links as opposed to non-mobile users. As we can see below, by using Advanced segments we would see for each link the percentage of mobile vs. non-mobile clicks.