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Behavioral targeting with Reedge: an interview with CEO Dennis van der Heijden

Written by Martijn van Vreeden on . Posted in Reedge

Just a little while ago Reedge went out of beta. As part of this news they shared their competive price structure. Reedge focuses on the small size and mid size companies with an interest in actionable insights and onsite behavioral targeting. Over a 1,000 users are already working with Reedge to optimize their website and increase conversion rates. As part of the service to Reedge clients, Analytics for Joomla has developed a Joomla plugin to easily implement Reedge into your Joomla website.

We asked the CEO of Reedge to share some of his insights and expertise on the subject of onsite behavioral targeting. With years of experience in the field CEO Dennis van der Heijden is an expert in website optimization and onsite behavioral targeting.

Behavioral targeting and BTBuckets - an interview with Phillip Klien

Written by Martijn van Vreeden on . Posted in BTBuckets

BTBucketsRecently we discussed some of the low budget tools for onsite behavioral targeting on our blog. One of the tools we discussed was BTBuckets, probably the most famous one in our line-up. Recently I had the pleasure of interviewing on the co-founders of BTBuckets, Phillip Klien (@pklien). Phillip Klien is considered to be one of the innovators in the field of behavioral targeting and frequently asked to speak and conferences about the subject of behavioral targeting and tool development in events around the world. He is also co-founder Predicta, the leading technology firm in Brazil.

In our interview Phillip shared some of his expertise to help Joomla users to get started with onsite behavioral targeting and BTBuckets.

Three low-budget tools for onsite behavioral targeting

Written by Martijn van Vreeden on . Posted in Other news

behavioral targetingBehavioral targeting is a technique used to increase the effectiveness of websites and increase conversions. Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.

Usually online marketers start analyzing user behavior with web analytics tools to segment specific users types. Once you know how many different users behave on your website, it is useful to adjust your website based on their needs. In the past few years onsite behavioral targeting has become very popular with online marketers. Analytics for Joomla has developed three Joomla plugins for tools that can help you customize a Joomla website to your visitor’s specific needs.

Reedge personalization tool officially launched

Written by Martijn van Vreeden on . Posted in Reedge

Reedge launchReedge.com startup launched a few days ago (May 16th) after running their beta program with 1,000 users. Analytics for Joomla believes in the value of personalization to better cater the personal needs of the individual visitors on a website.

A few months ago we developed a Joomla plugin to easily integrate this brand new tool seemlessly into your Joomla website. Since then, we have registered many downloads of the Reedge plugin for Joomla 1.5 and Joomla 1.6. As the proud, official Joomla partner of Reedge we would like to congratulate the developers of Reedge on their successful launch of Reedge.

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    About Analytics for Joomla

    Our goal is to provide web analytics and website optimization resources to the Joomla community. We develop Joomla tools and share web analytics tips and tricks for Joomla webmasters.

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