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User segmentation with web analytics tools in Joomla

Written by Martijn van Vreeden on . Posted in New releases

Segmentation is a marketing technique which involves grouping audiences into segments and treating each segment separately for promotional purposes. In Web Analytics, Visitor Segmentation stands for segmenting your visitors to certain pre defined groups and tracks them to study segmented behaviors / performance of your Websites.

Visitor Segmentation Analysis is a vital part in most of the web analytics routine and followed by the experts. This will get you more insights about the classified user behaviors and that will let you capable of taking actions on optimization of your Joomla website.

Facebook Like button tracking in Joomla

Written by Martijn van Vreeden on . Posted in Woopra

like button trackingWe are really starting to love the work of Woopra. They shared a cool way of tracking Facebook Like buttons with Woopra by adding a small additional snippet of code to the original Woopra trackingcode.

So what we did was add this functionality to our Woopra plugin for Joomla 1.5 and 1.6.

For this code to work, you will need to use the javascript version of the like button, the XFBML script won't work. You can find a bunch of Joomla plugins to integrate the like buttons into your Joomla website. If you want to learn more about the use of like buttons, please check out the developers guide by Facebook.

How to install a plugin in joomla 1.6

Written by Martijn van Vreeden on . Posted in Other news

We have had this question from several new Joomla users. Here’s a detailed, step by step, instruction on how to install a plugin in Joomla 1.6.

Step 2 installation

  1. Login to the administrator section of your website. You can usually enter this section by going to
  2. Once you have entered your Joomla backend, select the ‘extensions’ option in your top menu and go to ‘extensions manager’.
  3. Here you  click on ‘select file’ and select the Joomla plugin you want to install

Protect privacy with Anonymize IP in Google Analytics

Written by Martijn van Vreeden on . Posted in Google Analytics

Privacy is becoming an issue for Google. That’s why Google introduced a new functionality to Google Analytics called Anonymize IP. This feature allows Google to remove the last octet of the IP address if you implement this feature with your Google Analytics install. Google does warn that implementing this will "slightly reduce the accuracy of geographic reporting."

It is the webmaster’s alternative for to the opt out functionality integrated into webbrowsers. It will improve the privacy of users visiting your website, without losing lots of data or insights.

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    About Analytics for Joomla

    Our goal is to provide web analytics and website optimization resources to the Joomla community. We develop Joomla tools and share web analytics tips and tricks for Joomla webmasters.