Recently we discussed some of the low budget tools for onsite behavioral targeting on our blog. One of the tools we discussed was BTBuckets, probably the most famous one in our line-up. Recently I had the pleasure of interviewing on the co-founders of BTBuckets, Phillip Klien (@pklien). Phillip Klien is considered to be one of the innovators in the field of behavioral targeting and frequently asked to speak and conferences about the subject of behavioral targeting and tool development in events around the world. He is also co-founder Predicta, the leading technology firm in Brazil.

In our interview Phillip shared some of his expertise to help Joomla users to get started with onsite behavioral targeting and BTBuckets.

It has always been difficult to add tracking codes to different types of pages in Joomla. This has been of influence on advanced tracking of data. It is for instance not easy to add tracking code to articles in a specific section of the website or just to the thank–you-page of a form.

Google Remarketing

Google Remarketing allows you to show ads to users who’ve previously visited your website as they browse the Web.

When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visted these pages as they browse sites across the Google Display Network.