Last week Google announced an upgrade of their inpage analytics reports in Google Analytics. They call the update "enhanced link attribution". This update is extremely useful for all analysts who try to get a better understanding of the effectiveness of a specific page on their website.
The In-Page Analytics reports provide, in a page basis, the percentage of clicks from page to page in a website. The reports are an excellent way to analyze patterns of behavior, and can provide valuable insights to Joomla web designers and online marketeers. For example, they can be used to understand if specific links on a page are used or not and by which segments of visitors. A great case would be to check how often mobile users click on specific links as opposed to non-mobile users. As we can see below, by using Advanced segments we would see for each link the percentage of mobile vs. non-mobile clicks.
The problem with the old version of the inpage analytics report was that it didn't distinquish to different links on a page that refer to the same next page. For instance, Let's say you have two links on your page to a contactform on another page. One of the links is hardly used, the other one is used very often. In your old in page analytics report you would have been unable to see the difference in effectiveness of those two links. In the new one you will!
Before the new release
After enabling advanced inpage analytics
To make sure the new inpage analytics feature is more effective, Google has worked to improve this feature in a way that three important aspects are now possible:
- See separate information for multiple links on a page that all have the same destination.
- See when one page element has multiple destinations (e.g. searches performed on a page).
It is important to realize that in order for this feature to work, you need to add a piece of additional code to your Google Analytics tracking code. To make it easy for you, we have added the required script to our Google Analytics PRO plugin for Joomla.