Google Analytics has proven to be a very powerful tool to get insights about how your website performs. With just a basic Google Analytics implementation we can learn how often are website is visited, which pages are seen very often and which traffic sources send us most of our website visitors. Unfortunately, none of this tells us what different type of users are doing what on our website.

Google just announced a brand new product called Google Tagmanager.

Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization JavaScript tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.

Analysts, marketers and decision makers need insight into the online behavior of customers and users over periods of time and across multiple devices, while most analysis packages are based on measuring individual sessions on a single device. The engineers at Google are busy measuring visitor behavior over multiple visits and devices with  a new version of Google Analytics.