Behavioral targeting is a technique used to increase the effectiveness of websites and increase conversions. Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
Usually online marketers start analyzing user behavior with web analytics tools to segment specific users types. Once you know how many different users behave on your website, it is useful to adjust your website based on their needs. In the past few years onsite behavioral targeting has become very popular with online marketers. Analytics for Joomla has developed three Joomla plugins for tools that can help you customize a Joomla website to your visitor’s specific needs.