Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code–called tags–to a website. Tags can add analytics tracking, manage advertising pixels or create additional site functionality. GTM includes dozens of predefined tag templates requiring no custom coding.
Google Tag Manager consists of these three main parts:
- Triggers: Defines when and where tags are executed.
- Variables: Used to receive or store information to be used by tags and triggers.
Download our Google Tag Manager plugin
Go to our plugin page to download our plugin and learn more about the features.
Learn more about Google Tag Manager
If you want to learn more about the benefits of Google Tag Manager, you will enjoy our resources page.